Leading Wine Education Provider in China
ASC’s wine education team has expertise and experiences in training over 2,000 wine professionals and enthusiasts in China since 1996. We are the first course provider of the Wine & Spirit Education Trust (WSET) in China since 2006, running courses and examinations up to and including the Diploma level. In addition to WSET, our extensive portfolio of professional wine courses include many prestigious wine education programs in the world such as CIVB, BIVB, A+. We are also akey supporter ofsommelier education in China.
Wine & Spirits Education Trust (or WSET) is a UK based educational charity that works closely with educational partners and regulatory authorities around the world to provide educational courses, some of which lead to professional qualifications widely recognized by the wine industry. WSET is now represented in over 66 countries worldwide, and the qualifications are currently available in 19 different languages.
The WSET programs administered in China are delivered by WSET Approved Tutors. In Mainland China, ASC has the largest number of WSET Approved Tutors among all wine importers.
ASC’s network of WSET centers in China joins others in WSET’s Asian network, such as Japan, Singapore, Korea and Malaysia. In 2012, ASC became the first WSET Diploma Course Provider in Mainland China, authorized by WSET headquarters in the UK.
WSET 1 Class Information: http://shopping.asc-wines.com:8523/wset1_en.html
WSET 2 Class Information: http://shopping.asc-wines.com:8523/wset2_en.html
WSET 3 Class Information: http://shopping.asc-wines.com:8523/wset3_en.html
WSET 4 Class Information: http://shopping.asc-wines.com:8523/wset4_en.html
WSET Sake 1 Class Information：http://shopping.asc-wines.com:8523/WSET1_Sake_EN.html
L’Ecole du Vin de Bordeaux (The Bordeaux Wine School) was created by the ConseilInter professionnel du Vin de Bordeaux (CIVB) in 1990 with the aim of bringing a better understanding of Bordeaux wines to professionals and enthusiasts.
The course allows participants to find their own way around the vast range of Bordeaux wines and to identify and communicate the tastes and sensations they experience.
Participants who pass the exam receive an official certificate issued jointly by L’Ecole du Vin de Bordeaux and ASC upon confirmation of attendance.
•Bordeaux wine history
•An outstanding geographical location
•From vine to bottle
•Grape varieties, blending, winemaking, labels
•Wines – 6 family members
•The art of tasting
•Wine and food matching
The Bourgogne Wine Board (BIVB) is a non-profit wine association. Built on the principle of each member having an equal voice, it defends and promotes the unique skills of the professions of winemaking, the négociant trade and vine growing, and the heritage of a shared passion.
The course helps participants to understand the classifications and terroirs of Bourgogne and how they influence the wines made from different micro-climates.
Participants who pass the exam will receive an official certificate issued by The Bourgogne Wine Board.
•Bourgogne wine history
•Climate, soils and grape varieties
•Pairing food with Bourgogne Wines
A+ Australian Wine Course
A+ Australian wine course provides professionals and enthusiasts with an increased understanding of Australian wines, focusing on the major varieties and regions.
The courses of foundation level and advanced level include a structured insight into the climate, micro-climate and geology of the regions, wine production and the current state of the industry. There will be a themed tasting of benchmark wines, inviting lively discussion throughout.
At the conclusion, participants can take the exam. Participants who pass will receive an official certificate issued by A+ Australian Wine.
•History, Climate, Topography & Soils
•Production and Exportation
•Australian Wine Labels
•Key Grape Varieties
•History, Climate, Topography & Soils
•Viticulture and Winemaking
•Major White Varieties and Key Regional Expressions
•Major Red Varieties, Fortified Wines and Key Regional Expression
Trade Customer Training
To strengthen communication with clients and help them better understand ASC’s products, we provide professional wine trainings upon their requirements, including basic wine knowledge training, wine list training, wine service training, sales skill training and etc.. Meanwhile, ASC Wine Club Courses are offered to clients from all channels and wine lovers. We would choose different topics and taste some typical wines, sharing wine culture with all guests.
Private and Corporate Training Events
Tailor-made wine courses and related wine events are also available in ASC. We have successfully cooperated with many well-known corporations and business groups on this program. Either we design wine courses with interesting topics for their VIP clients or staff, arousing people’s interest in wines and wine culture; or we help them organize wine dinners or tasting events, sharing the beauty of wine.
Internal Staff Trainings
We periodically organize internal staff trainings on theoretical knowledge, wine tasting, new item introduction, brand presentation, etc., aiming to enhance their wine knowledge and help them better understand the brands and products, which enable them to offer more professional wine recommendation and introduction to clients. In addition, representatives of many wineries cooperating with ASC will also arrange brand training and wine tasting when they visit China.
Frontline Promoter Trainings
Frontline promoters play a very important role in hypermarkets and supermarkets, providing professional advice and service for wine consumers. Our trainings help them to make them feel more confident.
Our Wine Education Team
National Education Director, WSET Diploma Certificate holder, Masters of Wine Stage 2 student, Certified tutor of the following institutes and courses: WSET, A+ Australian, Burgundy Wine School (BIVB), Bordeaux Wine School (CIVB, New Zealand Wine Course. She has gained wide experience of wines when working as a Sommelier in the USA for over five years.
WSET Diploma Certificate holder, WSET Sake Level 3 Certificate holder, WSET Sake Educator; CIVB Wine School Certified Tutor; New Zealand Wine School Tutor; Master Degree from China Agricultural University. He is specialized in hosting professional wine seminars, providing consulting services for clients; and conducting trainings for 4- and 5-star hotels.
WWSET Diploma Certificate holder; CIVB (Bordeaux Wine School Certified Tutor); Spanish Wine Educator; One of the founding members of wine club & Wine Writer. Wines and books are his life-long companions and he is always eager to share his wine experience with others.
WSET Advanced Certificate holder, delivers WSET Level 1 and 2 wine knowledge, New Zealand Wine Course Tutor. Besides delivering professional wine knowledge to many 4-or5-star hotels and high-end restaurants in Beijing, she also provides tailor-made wine knowledge sharing experience for corporations and private clients， to help cultivating their interest and improving their professional wine knowledge. She has been hosting numerous wine tastings and dinner events, and is often invited by magazines to judge blind tasting events.
WSET Certified Tutor / Advanced Certificate holder; CIVB Wine School and New Zealand Wine Course Certified Tutor; Spanish Wine Educator and VPA Certificate holder. Yucca participated in translation work for Jeannie Cho Lee’s prize-winning book Asian Palate, Mastering Wines for the Asian Palate, Enjoy Wine With Jeremy Oliver and the proof reading work of simplified Chinese version of The World Atlas of Wine and Perfect Pairings: German Wines and Asian Flavours.
WSET Nominated Educator, WSET Diploma Candidate, Bachelor degree of Viticulture & Enology, Wine College, Northwest A&F Technology University. Advanced certification in Sherry of Jerez Association, Level-2 certification in Portugal Wine. She visited many wine regions in China and abroad. She has hosted numerous professional tastings and dinners for multinationals, banks, wine importers etc. She is an easy-going teacher and has edutainment in her class.
Education Executive of ASC Fine Wines based in Shanghai. WSET Intermediate Certificate holder, WSET Advanced Candidate, WSET examination officer. Sara has hosted several wine trainings for Michelin-star restaurant and internal staff. She is very positive and keen on learning, and she enjoys sharing her experience with others!
WSET Certified Tutor, NZ Wine Approved Tutor. Starwood sommelier program tutor. Fine Wine Manager. Ronny was experienced in holding fine wine dinners such as Chateau Palmer, Angelus, Gaja, Opus One, Mouton in Guangzhou and Shenzhen. He studied in numerous European and North American wine regions to discover the magic of “terroir”. His featured courses: Burgundy Wave with Chinese Tea, Cheese and Wine pairing, Cigar with Wine & Spirits.
WSET Advanced Certificate holder, delivering WSET L1 and L2 course, graduate from the University Of Adelaide, Australia, Majored in Bachelor degree of Wine Marketing.. Conducted practical course in Small Scale Wine Making at TAFE SA. She has worked in several renowned wineries in Australia and visited many wine regions in Australia and Europe.
Wine Educator of ASC Hong Kong & Macau. WSET Advanced Certificate holder, conducts WSET Level 1 and 2 courses. He has hosted several professional trainings, tastings and dinners for 4 to 5-star hotels and Michelin stars restaurants both in Hong Kong & Macau. He has great knowledge for food and wine pairing and wine services, as he had worked as a sommelier at high-end hotel and club house in Hong Kong before joining the ASC family.
WSET Advanced Certificate holder; Graduated from the University of Adelaide (Australia), got master degree in Oenology. Consultant in the Viticulture & Oenology chapter of WSET Level 3. Ms Xu experienced the first harvest season in south Australia, then went to Uruguay as a chief winemaker. Before throwing herself in Chinese wine education, she did the last vintage in California, Joseph Phelps Vineyards. At the same time, she had travelled to most of the wine regions in Oceanic, South America, and North America, respectively, so got insightful knowledge and experience on new world wine. Love to share in the class about winemakers’ hard work back of the label, and always answer questions concerning winemaker’s aspect.