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Sales 销售
Ø To be very familiarize with all company products and its categorized pricing structure prior to approach customers
需要熟悉的了解公司产品, 以及价格结构, 类型
Ø Capable to utilize company’s competitive advantage (collective resources and market positioning) in doing business in regional markets
技巧性的发挥公司竞争优势,
Ø To work due-diligently in developing new potential accounts in the designated territory and subsequently increase sales volume in Hotel, Club and Restaurant segment within company guidelines
在指定的区域内发展新客户,增长在酒店,俱乐部和餐厅中的葡萄酒销售;
Ø Follow up company policy and criteria in selection accounts to avoid bad debt issue
根据公司政策筛选客户以防止坏账的产生;
Ø Conduct regular sales visit for all the active accounts to maintain and develop further business partnership
对所有客户进行销售访问,保持和发展与客户的商业关系;
Ø Check daily sales report on back order
检查每日销售记录和未送货记录;
Ø To have sufficient understanding/observation and be very clear in targeted customers’ needs and their unique business environment when conducting business.
清楚了解目标客户的需求和独特商业环境;
Ø Using sales skills and product knowledge to sell and directly responsible for on trade accounts in order to achieve sales target set up by Director of Sales monthly
运用必要的销售技巧和产品知识达成销售总监确定的每月销售目标并直接对客户负责;
Promotion 促销
Ø To design, plan and implement effective promotion and activity to facilitate sales of ASC products in targeted account under the guidance of Director of Sales.
在销售总监的指导下,设计并执行有效的促销活动;
Ø To compile projected profit and loss statement (deal sheet) for all promotion events and keep track on the actual result for future reference
测算每次促销活动的利润率并跟踪最终结果;
Ø To coordinate with colleagues of same capacity in other Region in implementation of nation wide promotion campaign
与各地分公司的相关同事合作执行全国性促销活动;
Customer service support 客户服务支持
Ø To follow through on their daily operation requirement in terms of inventory management (placing order, delivery and replacement) training needs.
根据库存管理培训需求,跟进日常运作(订单,送货和换货)
Ø Provide promotion, sponsorship and festival support.
提供促销,赞助和节日支持;
Ø Provide professional wine education service.
提供专业的葡萄酒培训
Market Intelligence
Ø Be on full alert on market trend of imported wine market trend by closely followed up on local newspaper, magazine, internet and other media.
密切关注当地报章杂志、网络等媒体资源上的信息,对进口葡萄酒的市场趋势保持充分的警觉性
Ø Conduct weekly competitor market survey on their new products promotion and pricing tactic and to report to Director of sales for proactive strategic planning
每周观察竞争对手新产品促销的行情和价格策略,并向地区经理报告,以制定有效的战略计划
Ø Collect competitors’ catalog and promotion collaterals for internal reference
搜集竞争对手的产品目录及促销产品款式供内部参考
Collection payment
Ø To be very prudent when negotiate on payment terms for contract and should strictly adhered to company policy unless approved by senior management
在商谈合同中货款支付条款时必须慎重,应严格按照公司制度执行;
Ø To be responsible for month end payment collection for the assigned accounts and alert management when in doubt
负责月结客户货款的收取,当货款收取变得不确定时应提高警惕。
Administration
Ø Compile sales call and statistic report to update Director of Operations on work progress
汇总销售报告及计划报告并提交给区域经理
Ø Follow up on finalization of business contract for respective accounts as well as renewal for current accounts
跟进完成各自的账户的业务合同,以及当前账户的续签
Ø To update account profile on daily basis with regards to contact, ordering pattern, and price structure with updated wine selection and business agreement.
更新客户酒店资料、下单形式、报价表及合同
Others
Ø Conduct out of town sales call as whenever necessary Take up any other projects assigned by Director of Sales.
必要时处理市外的客户销售拜访工作 |