A centre for wine education and a platform to showcase ASC’s service capacity

Following the success of The Wine Residence in Shanghai, ASC Fine Wines, China’s leading fine wine importer and distributor, announces the January 2011 opening of its latest concept - The Wine Gallery in Beijing. Located in Beijing Sanlitun’s Village North, The Wine Gallery is a multi-functional wine venue spread over 3 floors. The outlet allows top wine connoisseurs and private collectors to gather, it serves as a center for wine culture and educational events, and it showcases ASC’s trade service abilities for its traditional trade customers.

Concept Showcase

The Wine Gallery presents forward looking concepts and merchandise solutions for both on-premise and off-premise customers, such as I-Pad wine lists for on-premise set ups, and a Touch-Screen wine search systems for premium retail concepts. A variety of professional wine storage and preservation solutions are presented to cater to user’s various needs. Ranging from a variety of wine cellar design, wine fridge to world class wine by-the-glass vending equipment, the Wine Gallery is a source for ideas and concepts for wine customers.

A center for wine connoisseurs and private collectors

As a dynamic wine culture and educational event center, The Wine Gallery provides professional wine courses and trainings within certified, top level facilities. Both the training room and multi-function area are perfect for either small classes or large corporate gatherings. The wine lounge, VIP room and the terrace on the 3rd floor are ideal event venues for both private parties and business entertaining. For Members, The Wine Gallery provides wine lockers with ideal storage conditions to store collections or share fine wines with friends or business associates. Members will
also be invited to exclusive wine events, such as Wine Auctions, en primeur campaign, back vintage tastings, etc.

The Wine Gallery in Beijing, as the visionary creation of ASC Fine Wines will seamlessly put all ASC strengths on a platform and showcase ASC’s professional service to customers from all channels.