Shanghai, February 9, 2009 - ASC Fine Wines will become the sole importer and distributor of Sanpellegrino products in mainland China effective April 1, 2009.
As China’s largest distributor of fine Wines, ASC’s strong distribution network throughout mainland China will help to strengthen the presence of Sanpellegrino products, namely S.Pellegrino Natural Sparkling Mineral Water and Sanpellegrino Sparkling Fruit Beverages and will help guarantee easy access to these premium products for all customers throughout the region.
The unique heritage of S.Pellegrino Natural Sparkling Mineral Water belongs to a place of origin that cannot be recreated elsewhere. Indeed, 30 years of natural filtering through the rocks of the Italian Dolomites makes S.Pellegrino an anti-uric water rich in minerals. These excellently peculiar characteristics and the fine smooth perlage have extensively contributed to the success of the brand in the haute cuisine. Indeed, S.Pellegrino Natural Sparkling Mineral Water has been voted as the perfect complement to the best gourmet food and wines by chefs and sommeliers all around the world for many years. Today, the unmistakable Red Star of S.Pellegrino Natural Sparkling Mineral Water is a status symbol and a perfect interpretation of the Italian way of living not only in Europe, but also in the United States, Australia and Japan. The brand carries timeless culture and elegance of its Italian origins, values that make it a symbol of style and refinement on the finest tables throughout the five continents and beyond.
The same unique combination of culture, tradition and creativity can be found in the innovative Sanpellegrino Sparkling Fruit Beverages, healthy thirst-quenching drinks rich of real citrus fruits juices. Distinctive, trendy and super-premium, these non-alcoholic drinks are the choice for a public made up of young sociable adults and offer a new way to live the Italian rite of the happy hour with a cosmopolitan touch.