ASC Fine Wines Adds Beam Suntory in Greater China

ASC Fine Wines Adds Beam Suntory in Greater China

Chengdu, China, 21 March, 2019 – ASC Fine Wines, the leading fine wine importer and distributor in Greater China, announced today it has become a preferred distributor of Beam Suntory in Mainland China with immediate effect. Prior to the appointment, ASC has been Beam Suntory’s distributor in Hong Kong and Macau since October 2018.

Both ASC and Beam Suntory are subsidiaries of Suntory Holdings Limited. They share the same value and quest for excellence that is deeply rooted in Suntory’s founder Shinjiro Torii’s philosophy of monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality. The partnership between the sister companies will create many more opportunities for fine wine lovers and premium spirit enthusiasts in Greater China to experience the best possible quality wine and spirit from around the world.

“We launched Beam Suntory in Hong Kong and Macau in October last year. The feedbacks from our customers and our team there are absolutely fabulous. Now, we are thrilled to have Beam Suntory in Mainland China. Beam Suntory has an unparalleled portfolio of premium spirits from around the world like Yamazaki and Hikibi Japanese whiskies, Laphroaig, and Bowmore Scotch whiskies, Roku gin from Japan, just a few names for mentioning. Many of them enjoy extreme popularity among Chinese consumers. ASC has the most professional team, the most effective distribution network, the best quality products and the greatest customers. With Beam Suntory’s partnership and support, ASC will be even better equipped to expand its new frontiers in the ever growing wine and spirit market in Greater China.”, says Yoshi Shibuya, Chief Executive Officer of ASC Fine Wines.