ASC Consolidates Its Regional Structures to Enhance Corporate Competitiveness

ASC Consolidates Its Regional Structures to Enhance Corporate Competitiveness

ASC Consolidates Its Regional Structures

to Enhance Corporate Competitiveness


 (29 September, 2017 – Shanghai, China)   ASC Fine Wines, the leader in the distribution of fine wines in Mainland China, Hong Kong and Macau announced today as part of its ongoing effort to further strengthen its competitive advantages the company will consolidate its regional structure and establish the branches of Greater East Region, Greater South Region and Greater North Region.
The news structure as below will take effect as of 1 October 2017.

  • Greater East Region

The Greater East Region will cover Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Hunan and Hubei provinces.

Arthur Wang, the current General Manager for East China will oversee Greater East Region.

  • Greater South Region

The Greater South Region covers Guangdong, Guangxi, Hainan provinces and Hong Kong & Macau SARs.

Jonathan Mather, the current General Manager for Hong Kong and Macau will oversee Greater South Region.

  • Greater North Region

The Greater North Region covers the entire country except the regions aforementioned and Taiwan.

As announced in July, Simon Liang, General Manager – North China & West China will oversee Greater North Region.

All the General Managers report directly to Simon Wang, Chief Operating Officer of ASC Fine Wines.

Commenting on ASC’s regional consolidation and establishment of the greater regional operations, Yoshihiko Shibuya, CEO of ASC Fine Wines commented: “The imported wine market in China is changing rapidly. The re-organisation this time is our proactive initiative in response to the market development. I am convinced the new organizational structure will synergize the resources and market know-how among our regional offices as well as improving our overall corporate efficiency. These moves are pivotal to prepare ASC to cope with future market dynamic in China.”


About ASC Fine Wines:

ASC Fine Wines is China’s leading fine wine importer and distributor with about 800 team members across Mainland China, Hong Kong and Macau.  It was described as “China’s greatest fine wine importer” by legendary wine critic Robert M. Parker, Jr.

With its constant focus on quality, ASC partners with the finest brands to create an exceptional portfolio, which now includes over 1,200 premium labels from more than 100 world-renowned wineries from around the world. ASC’s incomparable fine wine portfolio and expertise offer wine connoisseurs in China the most trustworthy source for the finest wines.

In addition to its unparalleled fine wine portfolio, ASC is the exclusive distributor of evian and Badoit natural mineral water in Mainland China’s On-Premise channel.

To learn more about ASC Fine Wines, we invite you to visit our website at: and follow our official wechat account by scanning the QR code below:






Media Contact:
Matthew Gong
ASC Fine Wines
Tel: (86-21) 6056-1999 ext. 422